Welcome to Geo-Conquesting
For Restaurants
Winning Back Customers and Conquering Your Competitors
Attract New Customers, Skyrocket Revenue, and Shine Daily!
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Revolutionize Restaurant Marketing - Discover How to Attract Diners from Nearby Eateries!
Geo-Conquesting is a revolutionary marketing strategy, closely related to GeoFencing but with a unique twist.
The term "Conquesting" signifies that you're not only targeting your own previous customers, but also reaching out to the customers of your competitors. It's about winning them back and bringing them to your business.
In this page, we'll use the term Geo-Conquesting to refer to this game-changing strategy.
Unlock the Power of Geo-Conquesting for Your Business
As a business owner, you've likely explored various digital marketing avenues, from SEO to online advertising with Google and Bing AdWords, and social media campaigns on platforms like Facebook. The challenge, however, is that you're competing with countless other businesses in the same arena, making it incredibly challenging to stand out. Moreover, traditional marketing techniques have become less effective due to saturation. But fear not, because we have something extraordinary to introduce to you.
Geo-Conquesting was designed with large companies and extensive outreach in mind. This is not just a marketing tool; it's a game-changer that will redefine your marketing strategy, and here's why.
The world of business has experienced seismic shifts, especially in the aftermath of the COVID-19 pandemic. To rebound successfully, you need a marketing solution that is not just effective but powerful. That's where Geo-Conquesting comes into play. This unique solution provides you with an edge over traditional marketing techniques, which your competitors are still relying on. You've just discovered the Holy Grail of advertising.
Geo-Conquesting empowers you to target not only your past year's customers but also your competitors' customers with unparalleled precision and accuracy. Thanks to the maturation of the underlying technology, you can now embark on your campaigns and get ahead in the marketing game.
How Does Geo-Conquesting Work?
Geo-Conquesting leverages advanced technologies, including satellite and cellular triangulation, to create a potent set of digital mobile advertising tools. These tools include:
1. Geo-Fencing: This method allows us to target smartphones within specific geographic areas for advertising.
2. Cross-Device Technology: We can follow potential customers to their home and work computers, ensuring that your marketing message stays with them.
3. Banner Ads: These are designed to captivate and inspire future customers to choose your restaurant over the competition.
One of the standout features of Geo-Conquesting is the ability to target smartphone users within a location, even if they don't actively use their devices at that moment. This approach ensures that individuals not only see your ads when they're at a specific location but also receive follow-up banner advertisements designed to entice them into your restaurant even after they've left.
Imagine you run an Italian restaurant that frequently loses potential customers to a bistro across the street. Geo-Conquesting empowers you to target those bistro's customers who've dined there within the last year, enticing them with special offers to choose your restaurant next time.
The true power of Geo-Conquesting lies in the ability to target customers with digital ads after they've returned home, ensuring that your marketing dollars are invested in reaching the people that truly matter to your business.
Here's how it all comes together::
1. Geo Targeting: We use satellite geo-targeting technology to pinpoint when a mobile phone enters a designated location.
2. Collecting Advertising IDs: Each time someone enters the geo-targeted area, we can capture their Advertising ID, even on iPhones and Android phones. This is unique because Advertising IDs can typically only be obtained through applications installed on their mobile devices. We have agreements with over 180,000 applications on both the Android Play Store and the Apple App Store, allowing us to access these IDs. This powerful feature enables us to market to these individuals for the entire life of their phones.
3. Cross-Device Retargeting: Advertising IDs are collected, tracked, cataloged, and sent to a demand side platform. Here, we can retarget individuals who were in the geo-targeted areas. We can connect their mobile phone with the computers they use at home and work, allowing us to serve your ads on their mobile devices and computers.
Imagine having a surveillance system so advanced that it identifies your perfect prospects and advertises your restaurant directly to them. With Geo-Conquesting, you don't have to imagine—it's a reality.
Unlock the Power of Geo-Conquesting
Market to Stadium-Goers Like Never Before
Are you ready to tap into a goldmine of potential customers – the passionate sports enthusiasts who frequent stadiums, ballparks, and arenas in your area? These individuals are not only affluent due to their investment of time and money in sports events, but they're also fiercely loyal and enthusiastic – precisely the kind of clients you want to engage with.
The Numbers Don't Lie
Numbers around these sports venues are staggering, with 313,000 potential targets in Phoenix and 280,000 in Denver, just to name a couple. We've got all the major stadiums, ballparks, and arenas covered, and these potential customers are waiting right now to see your ads.
But what sets our approach apart is our ability to capture all mobile devices within these venues, allowing you to target the specific areas you choose, rather than relying on less precise radii-based targeting. Plus, here's the real advantage – you don't pay while building an audience. Your audience will see your ads from day one.
We Identify Your Target Audience So You Don't Have To
We do this day in and day out, managing thousands of successful campaigns. We know the secret sauce that makes a campaign successful. So why guess when you can have our expertise on your side? Let us help you reach your marketing goals with precision.
Weekly Campaign Optimization: Maximize Your ROI
We understand the importance of your Return on Investment (ROI). We're committed to bringing down your Cost per 1,000 ad impressions (CPM), ensuring you get the most impressions for your monthly ad spend. The lower your price, the further your marketing dollars will go.
Examples of Targeting Strategies
Win Over Customers from Your Competitors: Imagine a steak restaurant chain, let's call it "The Cattle Prod," with 2,400 locations. They want more customers, and we're here to help. We target the four nearest competitors within a 7-mile radius (other steak houses) and display ads to all the people who visit those restaurants, tracked by their mobile phones. They see these display ads on their mobile devices, home, and work computers. A percentage of them end up trying out "The Cattle Prod." Once they walk into the restaurant, their cell phones detect their presence, and we count this as a "conversion" in our analytics. These customers are then retargeted on their mobile phones and computers over the next few months to encourage them to return for another visit.
Geo Conquesting vs. Hyper Mobile: The Perfect Pair
Now, let's dive into the difference between Geo Conquesting and Hyper Mobile, and why they work best when used together. Hyper Mobile is what most claim when they talk about GeoFencing or Geo-Conquesting, but there's a lot more to it.
Hyper Mobile Targeting: Immediate Impact
We can display ads when users enter and are inside the geofenced area, both on the Internet and in over 650,000+ apps, including popular platforms like ESPN, Weather.com, Angry Birds, and Words with Friends. Your ads not only appear within these apps but also across the Internet wherever display advertising space is available. These are the same spaces where you'd typically see retargeting from industry giants like Amazon, eBay, and Zappos.
How Hyper Mobile Display Advertising Works
1- Geo Targeting: A geo-targeting technology triggers when a mobile phone enters a designated location.
2- Display Advertising: When users are in the targeted area and using the Internet, display ad spaces on websites like Fox News, CNN, WebMD, or any of the millions of websites with display advertising will immediately showcase your ads on their mobile phones.
3- Retargeting: Ensure that your marketing collateral directs guests to a dedicated web page where they can sign up for your birthday or VIP club. An email autoresponder will capture customer information and send them their birthday offer or any other offer at the right time.
Benefits of Hyper Mobile: Immediate Impact
Weaknesses of Hyper Mobile: Limited Reach
1- Limited to the Geofenced Area: Ads are only shown when users are inside the geofenced area. When they leave, they essentially become untargetable.
2 - Short-Term Retargeting: Without Geo-Conquesting, retargeting is not effective on mobile devices as it typically doesn't extend beyond the current browsing session, which typically ends a few minutes after they are done.
Why Use Targeted Marketing?
In the ever-evolving world of advertising, targeted marketing has emerged as a powerful tool to engage with your ideal audience. Here's why you should consider leveraging the precision and reach of targeted marketing:
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Long-Term Engagement:
Once you've identified your ideal target audience, you can market to them for the life of their mobile phones. That's a remarkable advantage that allows you to maintain a constant presence in front of your audience, building brand recognition and trust over time.
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Long-Term Engagement:
In the past, targeting was limited to larger geographic areas, such as zip codes or one-mile radii. This was known as GeoFencing and was as precise as technology allowed at the time. Today, technology has evolved significantly, enabling targeting with incredible accuracy, down to as little as 20 feet in most cases. This precision allows you to capture individuals who have actually visited your business, a game-changer when targeting your competitors' business. You can now aim at specific buildings, not just cities or neighborhoods.
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Efficiency and Effectiveness:
Think about how efficient your marketing budget will be when you can show your ads with pinpoint accuracy. This level of precision forces you to think carefully about who and where you want to target. You're no longer casting a wide net; you're engaging with your true audience.
The New Factors
Three key factors have become pivotal in crafting a successful marketing strategy:
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Are the businesses you're targeting frequented by your best potential customers?
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Where do your most likely customers dine?
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How will you structure your marketing message to resonate with them?
These factors are now the driving force behind displaying your brand and capturing your audience's attention.
Sniper vs. Shotgun Approach
Precise targeting is like a sniper approach, not a shotgun. It places you directly in front of your best audience with unparalleled accuracy.
Real-Life Success Story
Consider a large-scale project involving a chain of over 2,400 Australian-branded steak houses. They targeted their competition, competitors located within a 7-mile radius of their locations, including Texas Roadhouse and two other competitors. They offered free appetizers to the people who dined at these competitors' restaurants, effectively enticing them to visit "The Cattle Prod." Tens of thousands of visitors were successfully tracked back to their locations, showcasing the effectiveness of their marketing dollars.
Boosting Business: The Burger King Success Story
Let's dive into a real-world example of how Geo-Conquesting worked wonders for a well-known restaurant chain: Burger King. This case study sheds light on how Burger King used Geo-Conquesting to capture the attention of its competitor's customers and entice them to enjoy the flame-grilled goodness they had to offer.
The Challenge
In the fiercely competitive fast-food industry, winning over customers from your rival is a constant battle. Burger King, one of the giants in this arena, was keen on luring McDonald's customers to its restaurants. The challenge? How to achieve this in a crowded marketplace.
The Geo-Conquesting Solution
Burger King hatched an ingenious plan: using the power of Geo-Conquesting. They saw an opportunity to target potential customers who were in close proximity to McDonald's outlets. Here's how it played out:
1. Geo-Conquesting Activation
Burger King leveraged the Geo-Conquesting technology, tapping into location data to track mobile device users' movements.
2. Tempting Offer
The bait for potential customers was a 1-cent Whopper. In the vicinity of McDonald's locations, Burger King unleashed its secret weapon – the Burger King app. Customers were encouraged to download the app with the promise of an unbelievably tasty 1-cent Whopper.
3. Strategic Targeting
Once the McDonald's customer's device was detected near a McDonald's outlet, the Burger King app sprang into action. It sent a mouthwatering 1-cent Whopper promotion straight to their device and provided directions to the nearest Burger King location.
The Result
The results were phenomenal. Burger King saw a surge in customer engagement. McDonald's customers, enticed by the irresistible offer, couldn't resist the allure of a 1-cent Whopper. This strategic campaign effectively diverted potential diners from the golden arches to the flame-grilled paradise of Burger King.
Key Takeaways
Burger King's Geo-Conquesting campaign offers essential insights for all businesses:
Precise Targeting: Geo-Conquesting allowed Burger King to pinpoint potential customers near their competitor's locations.
Irresistible Offers: The 1-cent Whopper offer was too tempting to resist, illustrating the power of a compelling incentive.Geo-Conquesting's Versatility: This case study highlights Geo-Conquesting's versatility and potential for any business looking to outshine competitors.
Burger King's story is a testament to the effectiveness of Geo-Conquesting as a game-changing marketing strategy. By enticing rival customers with irresistible offers in the right place and at the right time, this approach led to a remarkable shift in the fast-food industry's landscape.
Endless Possibilities
Whether you're promoting a new appetizer, a special dish, or a weekly special, you can now reach out to people who have dined at your restaurant or even your competitors' establishments and may be interested in trying your offerings. Precision targeting allows you to reach the ideal audience for your promotion, be it a single event or thousands of restaurants across the United States.
Geo-Conquesting vs. Beacon Technology
While some might assume that we use devices in the targeted locations, this technology exists, and these devices are called Beacons. However, using Beacons poses challenges as they run on batteries that can go dead, deployment is complicated without professional setup, and it requires Bluetooth to be active on users' phones. Perhaps the most critical limitation is that you can't retarget or reconnect with users after they leave. Geo-Conquesting overcomes all these challenges and excels in precision targeting and sustained ad display.
Serving Ads Everywhere
Geo-Conquesting relies on two components: targeting and categorizing all the leads within the selected location(s) and displaying ads. When showing ads, you have access to the entire Internet. You've likely seen ads from major players like Amazon, eBay, or Zappos after visiting their websites. The same spaces where these ads appear are where your ads will be shown. With millions of websites and over 650,000 apps displaying ads, your message will consistently reach your audience.
Tracking Foot Traffic with Targeted Marketing
Foot traffic is when someone physically enters the Geofenced area around your business. We can track when a person we targeted at another location, such as your competitor's, later arrives at your location after seeing your ad. This is known as a "Conversion" or having "Devices Tracked."
Traditional advertising methods like AdWords, TV, radio, or billboards cannot measure effectiveness in the same way. Geo-Conquesting provides valuable metrics:
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Impressions
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Clicks
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Click Through Rate (CTR)
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Post-Click Conversions
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Post-View Conversions
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Desktop and Mobile Counts
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The number of people we have collected for targeting at each location individually
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Individual banner performance
These metrics empower you to assess engagement breakdowns and optimize your marketing strategy efficiently. Tracking the people who visit your locations leads to lower ad costs, higher conversion rates, and a comprehensive understanding of how your marketing dollars are performing.
Cost of Geo-Conquesting
Pricing is calculated using an acronym called “CPM” which stands for “Cost Per Mille” (Greek word for one thousand) which means the cost per 1,000 ads viewed by potential customers. So, an example would be $12 CPM which means it costs $12 to show a thousand ads to your potential customers. Amazing right?! Then we can calculate the cost per click by using simple math in the reports. This will give you an idea on how much engagement you are getting.
One interesting thing about the costs is that display advertising (or programmatic display) does not charge by the “click” but by the “impression” or how many people see your ad. This removes the problem that AdWords has called “Click Fraud” where your competitors can click your ad and cost you thousands of dollars in wasted clicks.
An impression is much better to pay for because ad networks can track if an ad is actually displayed to an actual person. Yes, there are bots out there that open pages etc., but these are easily traceable by our systems and you are not charged for these. So, these impressions are pure, undefiled views by actual potential customers. Take away all this waste, and your ad costs go way down!
Cost of a Campaign
Campaigns consist of many different types of targeting including Geo-Conquesting, Retargeting, Audience Targeting, Contextual, and Retargeting.
With every campaign, you are assigned a project manager who will help you initially set up each campaign, build the campaigns, run and optimize the campaigns, and then help you understand the metrics and reporting each month.
Geo-Conquesting requires extra costs due to the complexity of the data acquisition and the data providers who are involved with the satellites, cell phone towers, as well as some of the data scrubbing to ensure you get the most and best targets.
They each charge for their services which become part of the overall cost of a campaign.
Then there is the cost for the ad spend which goes to pay the websites that agree to show your ads. This is called programmatic buying or “real time bidding” where each ad position is auctioned off in a fraction of a second. The result of these ads being shown hundreds of thousands of times is what we pay them for to show our ads when our targeted potential customers visit their site. This is paid directly to the ad networks.
Each of these areas make up the total cost of a campaign.
Geo-Conquesting Project Minimum Costs
Regardless of the size of your campaign, we can help. With campaigns starting at only $1,200/mo. we can scale quickly up to over $3M/mo. or more for large scale nation-wide campaigns. This starts crazy low I know, but we are dedicated to helping all sizes of campaigns regardless of their size or scope. The edge is in the tech.
Footfall Tracking – Restaurant Visitors
Never before could this be done, but with our new tracking technology, we track not only when they go into your competitor’s business, or the locations you are targeting, but we also track when they visit your location. If they visited you second, and saw ads, you can know your ads are doing the job and getting people to visit you.
This gives you a unique level of tracking and confirmation that your ad dollars are doing the job better than ever before. Now you can truly track your return on investment.
How Many Geo Fences Can We Have?
We get this question a lot, but the real question is how many should you have? If you have too many targets for your budget people won’t see your ads often enough to do proper branding so they remember you. For instance, if you have 10,000 people you are targeting and your budget allows them each to only see your ad two times in an entire month, this creates an ineffective campaign that is too watered down to be of any value. We consult with you on the correct number of locations for your goals and budget. We match the number of locations that will fit your budget. Sometimes this may be a single larger location, other times it may be 20 – 200+ smaller locations. It just depends, but your dedicated project manager will work with you to determine just the right amount so your ideal customers can see your ads enough times to make a buying decision.
Can We Get Support With Our Project?
Of course!! Every project gets a dedicated project manager to assist with your promotion and projects. We understand this is an emerging technology that has a lot of complexity and moving parts. We have invested heavily in our staff to become highly trained and skilled at building the perfect promotion for your company. The thousands of projects we have run have given us in-depth understanding not only of what works, but more importantly what doesn’t work, saving you time, money and aggravation.
We take care of the targeting, the audience filtering, the contextual relevance, how many times per day a single person will see your ad, what times of day they will see your ad, and what websites, apps, and devices (mobile and/or desktop) will show your ads. All this makes a big difference in the effectiveness of your campaign. Your project managers are all experts at this!
We have a Done-For-You managed services platform that assists you with all these complexities of setup, management, optimization, and then walks you through the reporting speaking in “English” so you can understand how your project is performing in order to make good business decisions. This reporting is available 24/7 in real time so you can check up on your project anytime you think about it.
We handle all this as well as the creative development of the ads and the landing pages. The ads are covered through a one-time setup fee, however not everyone needs a landing page, so this is billed separately and is a one-time cost.
If you are shopping around, keep all this in mind as you consider the cost of your campaign. Take into account the technology behind Geo-Conquesting, the complexities that make this work, the extremely high effectiveness, the optimizations, the dedicated managers, the 24/7 reporting, and ultimately the results you will experience. When you break it down, no other type of marketing can come close to this type of laser targeting. But you will never know this unless you try!
Tactics vs. Strategy
Strategy is the plan and tactics entail how you will accomplish that plan. So far, we have been talking about all the tactics, all the details that make up a highly converting campaign. Strategy is what you and your project manager will consult on together in order to create the plan which will fit your specific needs. The goal is to target your ideal customer and draw them into your restaurant so you can grow and flourish.
An important part of your strategy is knowing what to measure. What are your conversion goals and what metrics determine if this is successful? Here are some ideas on what can be measured. Each campaign will be very different in measuring success. Your project manager will talk to you about some of these so we can make sure to be measuring what is most important to you.
How Customers Measure Success
Here are some ways other customers have measured success for them
1- Walk-In (Foot) Traffic: Most times with Geo-Conquesting you want people at one place to come to your place.
2- Phone Calls: Is it important for your phone to be ringing? If so, this may be your preferred metric that you want to measure.
3- Form Fills: Sometimes collecting personal contact information is the most important thing so your support or sales staff can reach out to them to talk to them about your product or service.
4- Engagements: On some websites there may be a form, a Facebook messenger box, or even a live chat or messenger bot to engage with potential customers and guide them through the buying funnel. If this is what you are looking for, these can be measured as well.
5 - Clicks: some companies want as many visits converting to their landing pages or websites. This would then lead to other types of engagement.
5 - Impressions: If branding is your goal, Impressions are what you want to measure. When branding your company, it is extremely important that your perfect audience sees you as often as you can afford
Remember this all starts by determining where your perfect audience is hanging out. That is your first thing to determine!
How To Find Your “Perfect Audience
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Who is your ideal customer?
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What determines if they are a good customer, or not?
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What are the drivers that would want them to need you?
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Where do they hang out and why?
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What is going to make their life better after finding you?
When your project manager speaks with you, they will typically ask you questions like:
If you are a steak restaurant, you will want to target not only your own previous patrons, but also those who have visited similar restaurants in your area. We know both of these groups of people and can target them.
If you are a Seafood Restaurant, you don’t only have to target other seafood restaurants. You can target Italian, Steak Restaurants, Asian, and many other types as long as they are in the same “class” as your restaurant. If you are a high-end restaurant, only focus on other high-end restaurants. This will allow you to focus on the people who are most suited to choose your restaurant to visit.
This is the best way we have found to get in front of your perfect audience and engage with them to invite them to either return to your restaurant or to try you out for the first time. This new way to target your perfect audience has never been better! As Facebook removes their categories of individuals you were able to target, ours just increases massively in value.
The best part is, your competition has probably never heard of this before so you can own this market!
These are only a few of the hundreds of strategies we have the expertise to help you find your perfect audience and target them.
Geo-Conquesting can help you target exactly where these ideal customers hang out and add them to your targeting list.
Pick the Ideal Locations
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Local brick and mortar businesses like restaurants - I did a lot of work with restaurants in the past, but this training program is for businesses who market and sell online.Your competitors’ restaurants, or entertainment venues. Anywhere your competitor has their customers visit them.
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Someone who is just dabbling in marketing and doesn't see the value of investing as a way to grow their knowledge, skills, and sales. Places where your perfect audience hangs out or visits
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Specific neighborhoods that have a lot of your audience in them. Birds of a feather …
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Nearby locations that your audience is visiting.
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This could even be the place where their waiting staff hangs out for a break if you want to recruit talent for your own restaurant.
Once you and your project manager have determined your perfect audience, then it’s time to pick the restaurants where they are eating and target them. These locations could be:
Fine-Tuning Your Marketing Strategy with Layered Tactics: A Restaurant Scenario
Geo-Conquesting offers incredible versatility in reaching the right audience with pinpoint precision. Let's take the example of a chain of upscale restaurants looking to connect with high-income customers who frequent high-end malls. These potential patrons are more likely to appreciate the restaurant's culinary offerings, which cater exclusively to those with a greater disposable income. To avoid unnecessary advertising expenditure and ensure the campaign's effectiveness, a layered approach was employed.
Initially, the restaurants captured data from mall visitors, casting a broad net to gather comprehensive insights. Subsequently, a socio-economic filter was applied to narrow the audience down to individuals with a household income of $200,000 per year or more.
This advanced layering technique effectively distilled the audience, ensuring that marketing efforts were concentrated exclusively on individuals who matched the restaurant's desired customer profile. It's worth noting that the ability to overlay third-party data atop Geo-Conquesting creates a myriad of possibilities for meticulous audience targeting. These advanced filters can encompass various aspects such as age, income, ethnicity, behaviors, past purchase history, family dynamics, political inclinations, marital status, and even specific intentions, such as purchasing a car, a house, or concert tickets, among many other attributes.
Geo-Conquesting's adaptability in data layering empowers businesses, like upscale restaurants, to craft highly optimized marketing campaigns, achieving their objectives with unparalleled precision and efficiency.
The Impactful Role of Excellent Display Ads
As the saying goes, it's not just what you say, but how you say it. Many businesses tend to make the mistake of focusing on showcasing the features of their product or service, as well as the methods behind their offerings. However, the path to an effective campaign often lies in "Attraction Marketing," which centers on illustrating how choosing your product or service can enhance the lives of your potential customers.
Critical to this approach is the creation of compelling display ads. These ads serve as the first point of contact between your business and potential customers, making them pivotal to the success of your campaign. Effective display ads should not merely present the features of your offering; instead, they should focus on highlighting the tangible benefits that customers will enjoy.
Perhaps your campaign is centered around offering discounts or coupons. Maybe you're running a sale or promoting a limited-time special. Irrespective of your objectives, your ads can either make or break your campaign. In this context, the power of excellent display ads cannot be overstated.
Furthermore, split-testing emerges as a key strategy to understand your audience better. It's a fundamental principle that "your audience will tell you which ads are better by clicking on them – their click is their vote." Once you've identified your most effective ads, it's essential to replace underperforming ones with fresh, innovative ideas. Split-testing allows businesses to extract the maximum value from their ad campaigns, potentially doubling the number of visitors to their location or website by crafting ads that strike a powerful chord with the audience.
In essence, the quality of your display ads is not just a minor detail; it's a pivotal component in the success of your Geo-Conquesting campaign.
Landing Pages: A Gateway to Streamlined Conversions
Effective display ads can capture the attention of potential customers, but the challenge lies in guiding them efficiently through your sales funnel. This is where well-designed landing pages come into play. They serve as focused and concise web pages that direct visitors toward specific actions, expediting their journey towards making a purchase or taking another desired action.
Unlike full-fledged websites that often inundate visitors with a wide array of information and choices, landing pages are designed to be streamlined and laser-focused. They eliminate distractions and get right to the point, aligning with the needs and intentions of your potential customers. The superior the quality of your landing page, the higher the conversion rate it can achieve.
It's crucial to understand that websites are packed with diverse elements, including informative content, images, and more, all designed to educate, entertain, and inform. However, when the ultimate goal is to guide visitors toward a specific action, these components can be counterproductive, diverting potential customers from their primary objective. Well-optimized landing pages alleviate this challenge, offering a clear and compelling path for your potential customers to follow, ultimately leading to a higher conversion rate.
The Art of Retargeting: Bringing Back the Right Audience
Even with a successful Geo-Conquesting campaign, a considerable percentage of visitors might leave your website without taking any action. This is where retargeting comes into play, a potent strategy to bring potential customers back into the fold. One startling statistic underscores the necessity of retargeting – an average website loses a staggering 97% of its visitors who leave without converting.
However, this isn't a reflection of their disinterest in your product or service; it's a result of our increasingly distracted lives. Visitors often leave with the intention of returning later, but numerous distractions can lead them elsewhere. This is where retargeting becomes invaluable, acting as a gentle reminder to prompt these visitors to return when they're ready to take action.
Retargeting offers multiple benefits, from reinforcing your brand image to bringing back potential customers. It's a cost-effective strategy that ensures your business stays top-of-mind with the right audience.
Where Do Your Ads Appear?
One common question is where your ads will be shown when employing Geo-Conquesting. The reach is extensive, extending to numerous high-profile websites and mobile applications. The placement possibilities are vast, ensuring your ads appear on a diverse range of online platforms.
These platforms include renowned news websites like CNN, FOX News, BBC News, USA Today, The New York Times, and The Wall Street Journal. In addition, your ads can also reach popular mobile applications, encompassing categories such as games, reference apps, sports, news, weather, utilities, and more.
This broad reach across a multitude of online platforms amplifies the impact and visibility of your Geo-Conquesting campaign, providing exposure to your target audience where they are most active.
Click On The Button Below To See In Which Website Your Adds Could Appear
Yes, They Show Up Inside Apps Too!
Furthermore, your ads can make their way inside mobile applications. These applications span a wide range of categories, such as games, reference apps, sports, news, weather, utilities, and much more. For many of these applications, showing ads is a means of generating additional revenue, albeit with a lower payout, often less than 0.007 cents per ad view, depending on the application's popularity.
This opens up exciting possibilities for businesses to connect with their ideal customers who may be relaxing and exploring these applications, creating the perfect opportunity to capture their attention.
Geo-Conquesting Your Own Company: A Strategic Move
While the conventional use of Geo-Conquesting revolves around targeting competitors and potential customers, it can also be turned inward to promote and engage your own company. Why would a business opt for such a strategy?
The answer lies in the numerous advantages it offers, including:
1-Building Brand Loyalty: Engaging with existing customers to reinforce their loyalty to your brand.
2- Advertising New Offerings: Promoting new products or special offers within your business.
3- Running Customer Loyalty Programs: Encouraging and rewarding customer loyalty through various programs.
4- Upselling to Existing Customers: Encouraging current customers to explore additional products or services.
5 -Educating Customers: Providing information and updates to keep your customers informed.
6 -Staying Top of Mind: Remaining at the forefront of your customers' thoughts, making it more likely that they'll return.
7 -Prompting More Frequent Returns: Gently reminding your customers to visit more often.
This approach empowers businesses to connect with their existing customer base by following them to their homes and workplaces, resulting in more frequent engagement.
Unlock the Power of Geo-Conquesting for Your Restaurant!
Geo-Conquesting is a multifaceted and highly adaptable strategy with applications that extend far beyond traditional advertising. It is a dynamic tool that can be customized to achieve various business objectives, whether it's recruiting exceptional talent, fine-tuning marketing campaigns, creating compelling display ads, optimizing landing pages, employing effective retargeting, reaching a wide array of websites and apps, or even boosting engagement with your existing customer base. Geo-Conquesting's versatility makes it an invaluable asset for businesses looking to thrive and grow in a rapidly evolving digital landscape.
Ready to take your marketing to the next level with targeted precision?
Geo-Conquesting offers endless possibilities, connecting you with your ideal audience wherever they are.
It's time to engage with your ideal customers like never before.
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